Looking for a Social Media Manager in Birmingham or the West Midlands?
Running a business is hard enough without worrying about what to post on your social pages. Whether you’re a restaurant, bar, hotel, cafe or local business, having a consistent social media presence is essential for attracting new customers, building trust and staying front of mind.
At Bab Social, I help businesses across Birmingham and the Midlands grow their online presence through social media management, content creation, influencer marketing and digital strategy. From creating scroll-stopping content to managing your day-to-day social channels, I help businesses tell their story and connect with the right audience online.
Why invest in social media?
Let’s face it. Your customers are on social media. – the whole world is on social media!
Whether they’re looking for somewhere to eat, a hotel to stay in, a local service to use or a brand to buy from, chances are the first thing they’ll do is check your Instagram, Facebook or TikTok before making a decision.
Gone are the days when people would head straight to a website. Social media has become the modern-day shop window, portfolio and customer service desk all rolled into one. It’s often the very first impression a customer gets of your business, and as we all know, first impressions count. Potential customers want to see what you’re about. They want to see your products, your team, your atmosphere, your personality and, most importantly, why they should choose you over your competitors. If your social media is inactive, inconsistent or simply not showcasing your business in the best light, those customers may move on to someone else.
The problem? Running a business is already a full-time job.
Between serving customers, managing staff, replying to emails, handling bookings and keeping everything running smoothly, finding the time to consistently create engaging content often falls to the bottom of the list. Before you know it, weeks have passed since your last post, enquiries are being missed and opportunities to connect with potential customers are slipping through the cracks.
That’s where a social media manager comes in.
Having someone dedicated to creating content, planning strategy, engaging with your audience and keeping your business visible online means you can focus on what you do best – running your business. Because social media isn’t just about posting pretty pictures anymore. It’s about building trust, telling your story, creating a community and staying front of mind when customers are ready to book, visit or buy.
And in a world where everybody is scrolling, your business deserves to stand out.
WHY WORK WITH BAB SOCIAL?
– Creator of Bab About Town, one of Birmingham’s most recognised lifestyle platforms
– Over 6 years of experience creating content and building engaged online communities
– Specialist in hospitality, food, travel and lifestyle marketing
– Professional photography, video content and social-first storytelling
– Flexible packages to suit businesses of all sizes and budgets
– A personal service – you’ll work directly with me from start to finish
The success of Bab About Town taught me that great social media isn’t about chasing trends or posting for the sake of it. It’s about understanding people. What makes them stop scrolling, click a link, book a table, visit a venue or choose one business over another. For years now, I’ve been creating content, growing audiences and collaborating with businesses across Birmingham, the Midlands and beyond. My experience hasn’t come from a textbook – it’s come from years of testing ideas, analysing results, adapting to ever-changing platforms and understanding what genuinely connects with an audience.
When you work with Bab Social, you’re not passed between departments, you’ll work directly with me – the person creating the content, developing the strategy and taking the time to understand your business, your customers and your goals. As a business owner myself, I understand how difficult it can be to juggle marketing alongside everything else that comes with running a business. Social media often becomes another task on an already overwhelming to-do list. That’s where I come in.
I’m also your customer. I know what catches people’s attention online and, just as importantly, what gets ignored. I know what makes someone book a restaurant, stay at a hotel, visit a local attraction or support an independent business. People don’t connect with businesses – they connect with stories, personalities and experiences. My job is to bring those elements to life through authentic, engaging content that reflects your brand and helps you stand out online.
No generic templates. No robotic captions. No posting simply for the sake of posting. Just thoughtful FUN content, creative storytelling and a social media strategy designed to help your business grow.
MY SERVICES
Whether you’re looking for someone to take social media completely off your hands or simply need help creating content that actually gets noticed, I’ve got you covered:
Social Media Management
No time to manage your social media? Let me take care of it. From content planning and scheduling to captions, engagement and strategy, I’ll help keep your brand active, visible and consistent across your social platforms.
Includes:
- Content planning
- Content scheduling
- Caption writing
- Hashtag research
- Community management
- Monthly reporting
- Social media strategy
Perfect for businesses that want a professional online presence without the stress of managing it themselves.
Content Creation
Need fresh content but don’t know where to start?
I create engaging, FUN social-first content designed to showcase your business and stop people scrolling.
Includes:
- Photography
- Reels and short-form video
- Behind-the-scenes content
- Product and lifestyle content
- Venue walkthroughs
- Team and business storytelling
Perfect for businesses wanting a library of professional content to use across their marketing channels.
Hospitality & Lifestyle Marketing
As someone who has spent years working with restaurants, bars, cafés, hotels and tourism brands, I understand what customers want to see before they book. Whether you’re launching a new menu, promoting an event or increasing awareness of your venue, I’ll create content that highlights what makes your business special.
Ideal for:
- Restaurants
- Bars
- Cafes
- Hotels
- Attractions
- Tourism destinations
Influencer & Brand Campaigns
Need help getting your business in front of the right audience?
Using my experience as both a content creator and marketer, I can help plan and execute influencer campaigns that generate awareness and engagement.
Services include:
- Influencer outreach
- Campaign management
- Press and media visits
- Launch events
- Brand partnerships
User Generated Content (UGC)
Authentic content created specifically for your brand to use on your own social channels, website and advertising campaigns.
Includes:
- Product showcases
- Voiceover videos
- Lifestyle content
- Testimonial-style content
- Short-form video creation
Social Media Strategy & Consultancy
Not ready for full management but need expert guidance?
I offer one-off consultations and strategy sessions to help you understand what’s working, what’s not and how to improve your social media presence.
Perfect for businesses that want direction, clarity and a plan to grow online.
LET’S TELL YOUR STORY
Every business has a story.
Whether you’re launching a new venture, growing an established brand or simply tired of staring at a blank Instagram grid wondering what to post next, I’m here to help.
I work with businesses across Birmingham, including Digbeth, the Jewellery Quarter, Harborne, Edgbaston, Solihull and Sutton Coldfield, as well as brands throughout the wider Midlands. From independent cafés and restaurants to hotels, bars, lifestyle brands and local businesses, I create content and social media strategies that help you connect with the right audience and stand out online.
No two businesses are the same, which is why I offer a range of flexible packages to suit different goals, budgets and levels of support. Whether you’re looking for full social media management, content creation, strategy sessions or one-off campaigns, we’ll find an approach that works for you.
Feel free to email me bababouttown@gmail.com or send a message below
FAQS
How much does social media management cost?
Every business is different, which means there’s no one size fits all approach to social media management. Pricing depends on the level of support you need, the number of platforms, the amount of content required and your overall goals. Whether you’re looking for full social media management, content creation, strategy support or a one-off campaign, I can create a package tailored to your business and budget.
Do you work with businesses outside Birmingham?
Absolutely. While I’m based in Birmingham and work with businesses across the West Midlands, including Solihull, Sutton Coldfield, Digbeth, Edgbaston and the Jewellery Quarter, I also work with brands further afield across the UK and internationally. Through Bab About Town, I’ve created content everywhere from London to Greece to Paris, and I’m always happy to travel for the right project.
Can I book content creation without ongoing social media management?
Yes.
Do you specialise in restaurants and hospitality businesses?
Hospitality is one of my biggest areas of expertise. Through Bab About Town, I’ve spent years working with restaurants, bars, cafés, hotels, attractions and tourism brands, creating content that drives awareness and encourages bookings. However, I also work with a wide range of lifestyle brands, retail brands, and Service-based businesses.
Can you help with influencer marketing campaigns?
Absolutely. As both a content creator and social media manager, I understand influencer marketing from both sides. I can help plan and manage influencer campaigns, organise media visits and launch events, coordinate creator partnerships and connect your business with the right influencers to reach your target audience.
How do I get started?
Simply fill out the contact form above or email bababouttown@gmail.com with a little information about your business and what you’re looking for. From there, we’ll arrange a chat to discuss your goals and create a package that’s right for you.