BAB SOCIAL – WORK WITH ME

The success of Bab About Town made me realise something very quickly – I didn’t just love creating content, I loved telling stories. What started as a passion project grew into one of Birmingham’s most recognised lifestyle platforms, reaching thousands of people through engaging content, local recommendations, reviews and travel features. Over the years, I became obsessed with understanding why some content performs well and why some doesn’t, ,what makes good content? I was constantly researching trends, analysing engagement, testing new ideas and finding creative ways to stand out in an increasingly crowded digital world.

Then one day, a business approached me and asked “Would you manage our social media?” My answer was simple – Absolutely! because content creation wasn’t something I had learned from a course, I was already living and breathing it every single day and that’s how Bab Social was born.

Why invest in social media?

Let’s face it. Your customers are on social media. – the whole world is on social media!

Whether they’re looking for somewhere to eat, a hotel to stay in, a local service to use or a brand to buy from, chances are the first thing they’ll do is check your Instagram, Facebook or TikTok before making a decision.

Gone are the days when people would head straight to a website. Social media has become the modern-day shop window, portfolio and customer service desk all rolled into one. It’s often the very first impression a customer gets of your business, and as we all know, first impressions count. Potential customers want to see what you’re about. They want to see your products, your team, your atmosphere, your personality and, most importantly, why they should choose you over your competitors. If your social media is inactive, inconsistent or simply not showcasing your business in the best light, those customers may move on to someone else.

The problem? Running a business is already a full-time job.

Between serving customers, managing staff, replying to emails, handling bookings and keeping everything running smoothly, finding the time to consistently create engaging content often falls to the bottom of the list. Before you know it, weeks have passed since your last post, enquiries are being missed and opportunities to connect with potential customers are slipping through the cracks.

That’s where a social media manager comes in.

Having someone dedicated to creating content, planning strategy, engaging with your audience and keeping your business visible online means you can focus on what you do best – running your business. Because social media isn’t just about posting pretty pictures anymore. It’s about building trust, telling your story, creating a community and staying front of mind when customers are ready to book, visit or buy.

And in a world where everybody is scrolling, your business deserves to stand out.

Why Work With Bab Social?

The success of Bab About Town made me realise something very quickly – I didn’t just love creating content, I loved understanding people. What makes them stop scrolling, what makes them click, What makes them book a table, visit a venue or choose one business over another.

For over a decade I’ve been building my own brand from the ground up, creating content, growing an engaged audience and working with businesses across Birmingham, the Midlands and beyond. I didn’t learn social media from a textbook,I learned it by doing it.

Testing ideas, trying new formats, seeing what works, what doesn’t and adapting as social media continues to evolve. When you work with Bab Social, you’re not just another account on a spreadsheet. You work directly with me, the person creating the content, the person developing the strategy, the person who understands your business, your customers and your goals. I take the time to get to know what makes your business different because every brand has a story worth telling. As a business owner myself, I understand the challenges that come with running a business. The lack of time, the pressure to constantly market yourself and the frustration of knowing you should be posting more but never having enough hours in the day.

I’m also a customer.

I know what catches my attention online. I know what makes me book a restaurant, visit a hotel, support a local business or completely scroll past. The reality is that people don’t connect with businesses anymore. They connect with stories, personalities and experiences. That’s exactly what I help businesses create.

No generic templates, no robotic captions. and no posting simply for the sake of posting. Just authentic, engaging content designed to showcase your business, connect with your audience and help you stand out in an increasingly crowded online world.

MY SERVICES

Whether you’re looking for someone to take social media completely off your hands or simply need help creating content that actually gets noticed, I’ve got you covered:

Social Media Management

No time to manage your social media? Let me take care of it. From content planning and scheduling to captions, engagement and strategy, I’ll help keep your brand active, visible and consistent across your social platforms.

Includes:

Content planning
Content scheduling
Caption writing
Hashtag research
Community management
Monthly reporting
Social media strategy

Perfect for businesses that want a professional online presence without the stress of managing it themselves.

Content Creation

Need fresh content but don’t know where to start?

I create engaging, FUN social-first content designed to showcase your business and stop people scrolling.

Includes:

Photography
Reels and short-form video
Behind-the-scenes content
Product and lifestyle content
Venue walkthroughs
Team and business storytelling

Perfect for businesses wanting a library of professional content to use across their marketing channels.

Hospitality & Lifestyle Marketing

As someone who has spent years working with restaurants, bars, cafés, hotels and tourism brands, I understand what customers want to see before they book. Whether you’re launching a new menu, promoting an event or increasing awareness of your venue, I’ll create content that highlights what makes your business special.

Ideal for: